Twist of Tradition: Manapparai Murukku Gets GI Logo, Shielding Taste and Heritage
On September in Thanjavur a proud moment unfolded for the people of Tamil Nadu The beloved Manapparai Murukku a crispy snack known for its simple ingredients and unforgettable taste finally received its Geographical Indication GI logo The logo designed by the Sulochana Panneerselvam Intellectual Property Rights and Rural Development Centre captures the essence of the twisted handmade snack that has been delighting palates since the early s nbsp This milestone marks more than a branding exercise For the families in the Manapparai region who depend on murukku-making for their livelihood the GI logo is a shield against counterfeits and a symbol of authenticity for consumers The launch of the GI logo for Manapparai Murukku not only safeguards the iconic Tamil snack from imitation but also celebrates the community that has kept its century-old tradition alive What is a GI Logo and Why Does It Matter A Geographical Indication GI is